Yesterday more bad news was delivered to the LPGA with the announcement that Lorena Ochoa, the Tour’s best player, would formally retire on Friday. Even with losing event sponsors and top-level players – one marketing channel that still holds a lot of opportunity for the Tour is the main LPGA website.

That opportunity lies in some of the following changes:

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With the Final 4 now set with Duke, West Virginia, Michigan State, and Butler – we took a look at each of their digital strategies and if it was battled out online – it would have to be renamed the Final 1.

The methodology was pretty simple – we checked each of the main athletic dept sites to see what information and links they provided to other channels.

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After the 2008 Summer Olympics CNBC Sports Business reporter Darren Rovell listed the “25 Most Marketable Olympians” and we examined that list to see if they had official sites. Darren’s back with his new Winter Games list, and we rank them based on their online presence.

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Team UT is proud to officially announce working with NASCAR Nationwide Series driver -Trevor Bayne – on his new digital strategy. We’ll be developing a new official web site, and branded social media channels for Trevor.

It’s been interesting to watch and listen to the feedback from drivers (at every level and series) and the main NASCAR beat writers response to Danica Mania hitting NASCAR. Some has been favorable, some has been diplomatic, some has been simple jealousy.

Some of the comments what I would classify under the “jealousy” category are just plain ignorant though – from drivers and media alike:

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Recenly worked with GameStop on the launch of their new racing website to support their sponsorship of Joey Logano in the Nationwide Series: www.GameStopRacing.com