UT NEWS & Updates

DaleJr.com v3 Launches

Posted by bmckamey on February 28th, 2012   Project Profiles, Sports Marketing, UnCommon News

Developed in conjunction with JR Motorsports to mark the start of the 2012 NASCAR season, Team UT is proud to have been involved in the launch of version three of Dale Earnhardt Jr’s official website – www.DaleJr.com.

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Pinterest & Professional Sports Teams

Posted by bmckamey on February 17th, 2012   Interactive, Sports Marketing
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Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

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Duke Athletics 100K Facebook Drive

Posted by bmckamey on February 16th, 2012   Project Profiles, Sports Marketing, UnCommon News

The Duke Athletics Dept is getting close to the 100K “Like” mark on Facebook, and to help attain it they’ve developed a creative promotion that engages fans Monday – Friday.  They asked UT to design/develop the app to help promote the campaign on their page.

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903andCounting.com Launches

Posted by bmckamey on November 15th, 2011   Interactive, Sports Marketing, UnCommon News

UT is proud to announce the launch of www.903andCounting.com – a site developed in conjunction with the Duke Men’s Basketball program, dedicated to tracking Coach K’s historic all-time wins record.

In late September we started working with the team at Duke developing ideas to pay tribute to Coach K’s upcoming record-setting 903rd win. Normally we would go with adding on a unique sub-section in the Coach K main section on the existing program site (DukeBluePlanet.com), but we decided this record was too big and needed its own showcase.

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DanicaRacing.com Relaunches

Posted by bmckamey on August 25th, 2011   Interactive, Sports Marketing, UnCommon News

 

To coincide with Danica’s announcement today that she will move full-time to NASCAR next year, we’ve relaunched her official website – www.DanicaRacing.com

CNBC Sports Business Reporter Darren Rovell tweeted this about the site: “In general, athletes Web sites are horrible. @DanicaPatrick‘s might be the best www.DanicaRacing.com. Nice job by@stillundisputed.”

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Shaq.com Design Through the Years

Posted by bmckamey on June 2nd, 2011   Interactive, Sports Marketing

With Shaq’s retirement announcement we thought it would be interesting to look back at the various evolutions of his official website: Shaq.com.  His first website with MSN we couldn’t find, but we do have snaps of his website through four iterations with Sportsline: 1996, 1998, 1999, 2000-04

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