UT NEWS & Updates

40 Creative Print Ads

Posted by bmckamey on January 9th, 2009   Advertising, UnCommon News

I stumbled upon these 40 very creative print ads today. My favorites are 4, 5, 17, 19, 20, 31, 33, 35, and 37 simply because of the creativity behind them. Even if you hate ads, you can’t help but love these; all with the help of a little program called Adobe Photoshop baby.

 

 

 

“Tribes”

Posted by bmckamey on January 9th, 2009   Advertising, Books

Seth Godin’s new book “Tribes” follows his previous titles template: no TOC, short (147 pages), and kind of all over the place. He acknowledges as much near the end by writing, “People might say that it’s too disorganized or not practical enough….” On to the takeaway – the book is about leadership, groups of people he calls “tribes”, and what they can do as one.

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“G” – Online Marketing & Athletes

Posted by bmckamey on January 7th, 2009   Advertising, Interactive, Sports Marketing

Much has been said in the press and on blogs about Gatorade’s recent brand relaunch under the “G” iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the “G” concept – rather we’re interested in the athlete endorsers that Gatorade features on their website and in the new commercial.

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“There’s A Customer Born Every Minute”

Posted by bmckamey on December 23rd, 2008   Advertising, Books

Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: “There’s a Customer Born Every Minute: PT. Barnum’s Amazing 10 ‘Rings of Power’ For Creating Fame, Fortune, And A Business Empire Today – Guaranteed!” by Joe Vitale. Some of you will remember for the “Hoopla” book review we noted CPB’s special interest in P.T. Barnum, and his marketing prowess is certainly worth looking deeper into.

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G N’ R – Dr. Pepper Miscue

Posted by bmckamey on November 23rd, 2008   Advertising, Interactive

Back on Oct. 23rd we wrote about the Dr. Pepper promotion with the debut of the new Guns N’ Roses album – Chinese Democracy. Well today is the day everyone was supposed to be able to sign-up for their free Dr. Pepper, but when you got to the site and take the time to fill out the form you’ll see that the Dr. doesn’t have enough bandwidth to handle all their requests (we ck’d with 5 other people in different locations around the US, all with the same problem).

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Guy Kawasaki

Posted by bmckamey on November 11th, 2008   Advertising, Interactive

Interesting profile in USA Today of Guy Kawasaki. He’s currently the managing director of Garage Technology Ventures, was previously responsible for marketing the Macintosh while at Apple in the 80’s, and has written nine business books. His most recent book, “Reality Check”, aims to help entrepreneurs by looking at the lessons learned from his failures.

The article also features five tips from Guy for would-be entrepreneurs, including: “You can’t let the bozos grind you down. Most of the time, seemingly smart and rich people are gonna tell you it can’t be done. If you listen to them, you’ll never try.”

 

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