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UT NEWS & Updates

“Open”

Posted by bmckamey on January 5th, 2010   Books

“Open” is Andre Agassi’s autobiography written with Pulitzer Prize winner, J.R. Moehringer, and published by Knopf Doubleday. The book is setup in three segments (The End, Chapters 1-29, The Beginning), and at 386 pages is a surprisingly quick read.

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“Comeback 2.0: Up Close and Personal”

Posted by bmckamey on December 4th, 2009   Books

Just finished reading Lance Armstrong’s new coffee table book “Comeback 2.0: Up Close and Personal”. The book was put together with his photographer, Elizabeth Kruetz, and it is beautifully illustrated. Only about 3-4 full pages of printing/explanation(s)….with remainder of book documenting various aspects of Lance’s life in getting ready for and participating in 2009 TDF. If you are a biker (now or past), definitely recommend this book.

More info on Elizabeth Kruetz and the book can be reviewed by clicking here.
Purchase the Book at Amazon

“Reality Check”

Posted by bmckamey on April 9th, 2009   Advertising, Books

“Reality Check” is the ninth book by Guy Kawasaki, the managing director of Garage Technology Ventures.  It’s a compilation of Guy’s experiences (success and failure) in the business world, and it’s primarily targeted to entrepreneurs, but it’s also a great read for anyone looking to get ahead in their job. Even though it’s 462 pages covered in 94 chapters, its a pretty quick read. He keeps each chapter short and the style is very easy to read.

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“Tribes”

Posted by bmckamey on January 9th, 2009   Advertising, Books

Seth Godin’s new book “Tribes” follows his previous titles template: no TOC, short (147 pages), and kind of all over the place. He acknowledges as much near the end by writing, “People might say that it’s too disorganized or not practical enough….” On to the takeaway – the book is about leadership, groups of people he calls “tribes”, and what they can do as one.

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“There’s A Customer Born Every Minute”

Posted by bmckamey on December 23rd, 2008   Advertising, Books

Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: “There’s a Customer Born Every Minute: PT. Barnum’s Amazing 10 ‘Rings of Power’ For Creating Fame, Fortune, And A Business Empire Today – Guaranteed!” by Joe Vitale. Some of you will remember for the “Hoopla” book review we noted CPB’s special interest in P.T. Barnum, and his marketing prowess is certainly worth looking deeper into.

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“Beyond Basketball”

Posted by bmckamey on November 28th, 2008   Books

Many coaches and business leaders have written books meant to inspire their readers to become more successful in their jobs or daily lives, but rarely does the inspiration come across so sincere as from Coach K in his book “Beyond Basketball – Coach K’s Keywords For Success”.  Coach K uses 40 words ranging from Balance to Ownership to Standards, and offers a combination of personal and basketball experiences to explain their meaning and takeaway through his eyes.

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