We’ve posted a couple times about the value of using the background space provided by Twitter as your own advertising billboard, and one of the questions from a lot of people has been what about all the users on mobile or apps that don’t see the background.

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It’s been quite an impressive month for Nike Golf with Major wins by Lucas Glover (US Open) and Stewart Cink (British Open), and they’ve done a pretty good job promoting their brand and golfer lineup on their Twitter account @NikeGolf, but they’re also missing an opportunity with their background.

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This week a contingent of players on the Tour led the ouster of commissioner Carolyn Bivens in hopes of finding a new leader that will lead them to the promise land of more events, more sponsors, more TV coverage, more earnings, and more overall sporting relevance.

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Even before working with Duke Basketball on their dedicated program site, we’ve had an interest in what colleges do online – way back to 2001 when Oregon missed out on their NYC Heisman billboard promo for Joey Harrington by not doing a JoeyHeisman.com mini-site.

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Athletes are busy people – training, fulfilling sponsor requests, interviews, game time, etc., so it’s not surprising they don’t have to time to tweet all day and all night. It’s ok if the main personality doesn’t do all the posts, but don’t try and fool your audience when other people also post.

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There have been a lot of articles praising athletes, celebrities, their agents, social media experts, instructors that taught them to tweet. A couple things have happened though – the experts have missed a couple things along the way to enjoying all their praise – namely using the Twitter background as an advertising billboard.

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