UT NEWS & Updates

G N’ R – Dr. Pepper Miscue

Posted by Team UT on November 23rd, 2008   Advertising, Interactive

Back on Oct. 23rd we wrote about the Dr. Pepper promotion with the debut of the new Guns N’ Roses album – Chinese Democracy. Well today is the day everyone was supposed to be able to sign-up for their free Dr. Pepper, but when you got to the site and take the time to fill out the form you’ll see that the Dr. doesn’t have enough bandwidth to handle all their requests (we ck’d with 5 other people in different locations around the US, all with the same problem).

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Guy Kawasaki

Posted by Team UT on November 11th, 2008   Advertising, Interactive

Interesting profile in USA Today of Guy Kawasaki. He’s currently the managing director of Garage Technology Ventures, was previously responsible for marketing the Macintosh while at Apple in the 80’s, and has written nine business books. His most recent book, “Reality Check”, aims to help entrepreneurs by looking at the lessons learned from his failures.

The article also features five tips from Guy for would-be entrepreneurs, including: “You can’t let the bozos grind you down. Most of the time, seemingly smart and rich people are gonna tell you it can’t be done. If you listen to them, you’ll never try.”

 

Exciting new features coming in Flash CS4 Professional!

Posted by Team UT on September 28th, 2008   Interactive

Lee Brimelow over at www.gotoandlearn.com just released a video tour of some of the new features in Flash CS4. All I can really say is WOW. First of all, the whole interface has changed. However, no need to worry…it’s changed for the better. It’s actually similar to the interface of After Effects. The two main features that really got me excited were the new animating features and especially the Inverse Kinematics (bown tool) feature.

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Batman ARG Campaign

Posted by Team UT on August 28th, 2008   Interactive

“Creativity” recently posted an interesting interview with Susan Bonds and Alex Lieu of 42 Entertainmant covering their ARG campaign for The Dark Knight.

Check it out here, and learn more about it at the Dark Knight AGR Wiki here, and for good definition of what exactly is an AGR click here.

 

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