Pinterest & Sports Teams v. 2

Posted by bmckamey on March 27th, 2012   Interactive, Sports Marketing

We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.


“Duke in the Big Dance” Infographic

Posted by bmckamey on March 8th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.


Pinterest & Professional Sports Teams

Posted by bmckamey on February 17th, 2012   Interactive, Sports Marketing

Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.


Anatomy of Making the 903 Infographic

Posted by bmckamey on November 17th, 2011   Interactive, UnCommon News

Since the launch of 903andCounting.com, we’ve received a lot of great positive feedback on the “903 Infographic”, so in this post we run through some of the details on how it was created.


903andCounting.com Launches

Posted by bmckamey on November 15th, 2011   Interactive, Sports Marketing, UnCommon News

UT is proud to announce the launch of www.903andCounting.com - a site developed in conjunction with the Duke Men’s Basketball program, dedicated to tracking Coach K’s historic all-time wins record.

In late September we started working with the team at Duke developing ideas to pay tribute to Coach K’s upcoming record-setting 903rd win. Normally we would go with adding on a unique sub-section in the Coach K main section on the existing program site (DukeBluePlanet.com), but we decided this record was too big and needed its own showcase.


DanicaRacing.com Relaunches

Posted by bmckamey on August 25th, 2011   Interactive, Sports Marketing, UnCommon News


To coincide with Danica’s announcement today that she will move full-time to NASCAR next year, we’ve relaunched her official website – www.DanicaRacing.com

CNBC Sports Business Reporter Darren Rovell tweeted this about the site: “In general, athletes Web sites are horrible. @DanicaPatrick‘s might be the best www.DanicaRacing.com. Nice job by@stillundisputed.”