UNCOMMON THINKING™

NHL & Social Media Integration

Posted by bmckamey on April 26th, 2012   Interactive, Sports Marketing

With the NHL Stanley Cup Playoffs moving to the conference semifinal stage we take a look at how the league and teams are promoting and integrating social media on their websites.

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MarioAndretti.com v2 Launches

Posted by bmckamey on March 28th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

Team UT has worked with racing icon Mario Andretti for the past six years, and we’re proud to announce the launch of version two of his official website – www.MarioAndretti.com.

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Pinterest & Sports Teams v. 2

Posted by bmckamey on March 27th, 2012   Interactive, Sports Marketing

We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.

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“Duke in the Big Dance” Infographic

Posted by bmckamey on March 8th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.

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Pinterest & Professional Sports Teams

Posted by bmckamey on February 17th, 2012   Interactive, Sports Marketing
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Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

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Anatomy of Making the 903 Infographic

Posted by bmckamey on November 17th, 2011   Interactive, UnCommon News

Since the launch of 903andCounting.com, we’ve received a lot of great positive feedback on the “903 Infographic”, so in this post we run through some of the details on how it was created.

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