With the Final 4 now set with Duke, West Virginia, Michigan State, and Butler – we took a look at each of their digital strategies and if it was battled out online – it would have to be renamed the Final 1.

The methodology was pretty simple – we checked each of the main athletic dept sites to see what information and links they provided to other channels. If the AD section didn’t lead us anywhere we searched on Google for the program & coach to find official sites and social media channel accounts.

The Results: Duke was by far the run away winner, followed up by the Spartans, and a virtual tie between WVU and Butler.

1. Duke

Athletic Dept Site: http://www.goduke.com/SportSelect.dbml?&DB_OEM_ID=4200&KEY=&SPID=1845&SPSID=22724

Program Site:
www.DukeBluePlanet.com

Coach Site:
www.CoachK.com
www.dukebasketballcamp.net
www.CoachKApp.com
http://twitter.com/coach_k_app
http://www.facebook.com/pages/Coach-K-app/303096458800

Social Media Channels:
Twitter: http://twitter.com/DukeBluePlanet
Twitter: http://twitter.com/DukeMBB
Facebook: http://www.facebook.com/DukeBasketball
SmugMug: http://dukeblueplanet.smugmug.com
Youtube: http://www.youtube.com/dukeblueplanet
TweetMix: http://www.dukeblueplanet.com/blue-devils-live.asp

2. Michigan State

Athletic Dept Site:
http://www.msuspartans.com/sports/m-baskbl/msu-m-baskbl-body.html

Program Site:
None

Coach Site:
www.CoachIzzo.com

Social Media Channels:
Twitter: http://twitter.com/msu_basketball

3. West Virginia

Athletic Dept Site:
http://www.msnsportsnet.com/teams.cfm?sport=mbball

Program Site:
None

Coach Site:
None

Social Media Channels:
Lexy: http://www.lexy.com/feed?id=1498

3. Butler

Athletic Dept Site:
http://www.butlersports.com/sports/m-baskbl/index 

Program Site:
None

Coach Site:
None

Social Media Channels:
Twitter: http://twitter.com/ButlerBasketbal
Twitter: http://twitter.com/BUCoachStevens