Social package developed by Team UT for Duke Basketball around the 2017 NBA Draft generated over 1.1 million engagements.

Congrats to Duke Basketball and Coach K on having four players taken in the 2017 NBA Draft on June 22nd. Working with Duke, Team UT developed a social package consisting of 20 graphics and 10 videos that was distributed from June 12 to June 25, and received over 1.1 million total social media engagements.

9 top-3 picks in the last 25 years. Most in the nation. 9 days and counting. 3️⃣#TheBrotherhood pic.twitter.com/1jqKlFtz2W

— Duke Basketball (@DukeMBB) June 13, 2017

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‪Fast. Furious. Freight Train Frank. For the squad needing that backcourt PUNCH. ‬ ‪ #TheBrotherhood ‬

A post shared by Duke Men’s Basketball (@dukembb) on Jun 14, 2017 at 9:49am PDT

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‪Add the thunder to your frontcourt. Pick up HG. ⚡️‬ ‪#TheBrotherhood ‬

A post shared by Duke Men’s Basketball (@dukembb) on Jun 19, 2017 at 11:19am PDT

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32 and counting. #HereComesDuke pic.twitter.com/ypGKyT3auN

— Duke Basketball (@DukeMBB) June 21, 2017

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‪NBA next. Duke forever. Jay Smooth is Boston bound! ➡️☘️‬ ‪#DukeintheNBA ‬

A post shared by Duke Men’s Basketball (@dukembb) on Jun 22, 2017 at 4:55pm PDT

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➡️➡️#TheBrotherhood pic.twitter.com/ECwBQHqg1A

— Duke Basketball (@DukeMBB) June 23, 2017

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‪Duke made. Dreams achieved. New Orleans, you’re going to love Frank Jackson! ‬ ‪#HereComesDuke ‬

A post shared by Duke Men’s Basketball (@dukembb) on Jun 25, 2017 at 8:41am PDT

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#TheBrotherhood pic.twitter.com/ak36FcfRTH

— Duke Basketball (@DukeMBB) June 24, 2017