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Dale Jr.

DaleJr.com v1

UT began its relationship with NASCAR star Dale Earnhardt Jr. in 2004 with the design and development of his official website. 

Features of the version one site included:

- Cutting-edge design and development in Flash that set the bar for all driver websites.

- Integration of main sponsor Budweiser throughout the site's design.

- Partnership with Metallica to feature their music on the site.

- Unique fan-focused "Fan Garage" section, that allowed fans to explore a Dale Jr-themed garage design leading to exclusive content.

- Section dedicated to Dale Sr.

- Full coverage of Dale Jr's racing career, and more.

  • Content Strategy
  • Design
  • Partnership Development
  • Flash
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