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UnCommon Thinking

UnCommonThinking.com v1 & v2

UnCommon Thinking debuted on the scene in 2002 with the launch of our own site that would go on to win the prestigious FWA Site of the Day award. The focus was on showcasing the brands that we worked with, and telling the story of our new studio.

Created in Flash and featuring music from Def Jam, the site set the tone for our brand in the early years, and helped give an immediate impression of cutting-edge quality work.

With version two, we adjusted the creative to showcase our clients even more, and push users to our blog that featured updates on the studio, our clients, and industry-related POV reports.

  • Content Strategy
  • Design
  • Partnership Development
  • Flash
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