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	<title>UnCommon Thinking &#187; Advertising</title>
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		<title>Crystal Light&#8217;s Missing Online Strategy</title>
		<link>https://uncommonthinking.com/news/?p=1322</link>
		<comments>https://uncommonthinking.com/news/?p=1322#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:23:35 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>

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		<description><![CDATA[Like many we read the recent article in the NYT outlining a new ad campaign for Kraft Foods&#8217; &#8220;Crystal Light&#8221; brand &#8211; &#8220;Giving Water a Powdered, Flavored Spin&#8220;. It triggered us to check out their online presence, and after doing so it&#8217;s hard to make any sense of it. Crystal Light Online Touch Points: The [&#8230;]]]></description>
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		<title>LPGA Online Marketing Initiative</title>
		<link>https://uncommonthinking.com/news/?p=1101</link>
		<comments>https://uncommonthinking.com/news/?p=1101#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:23:37 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Sports Marketing]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=1101</guid>
		<description><![CDATA[This week a contingent of players on the Tour led the ouster of commissioner Carolyn Bivens in hopes of finding a new leader that will lead them to the promise land of more events, more sponsors, more TV coverage, more earnings, and more overall sporting relevance. One of the things we hope the new commissioner does is lead [&#8230;]]]></description>
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		<title>Toms Shoes</title>
		<link>https://uncommonthinking.com/news/?p=947</link>
		<comments>https://uncommonthinking.com/news/?p=947#comments</comments>
		<pubDate>Mon, 13 Apr 2009 13:16:54 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[UnCommon News]]></category>

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		<description><![CDATA[Our team would like to give a shout out to Blake Mycoskie and his company Toms Shoes. We&#8217;ve worked with Blake in the past on several projects, and for the last three years he&#8217;s been spending his time starting a company founded in Argentina that for each pair of shoes sold, they give a pair [&#8230;]]]></description>
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		<title>&#8220;Reality Check&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=943</link>
		<comments>https://uncommonthinking.com/news/?p=943#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:46:28 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>

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		<description><![CDATA[&#8220;Reality Check&#8221; is the ninth book by Guy Kawasaki, the managing director of Garage Technology Ventures.  It&#8217;s a compilation of Guy&#8217;s experiences (success and failure) in the business world, and it&#8217;s primarily targeted to entrepreneurs, but it&#8217;s also a great read for anyone looking to get ahead in their job. Even though it&#8217;s 462 pages covered [&#8230;]]]></description>
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		<title>Super Bowl Ads</title>
		<link>https://uncommonthinking.com/news/?p=822</link>
		<comments>https://uncommonthinking.com/news/?p=822#comments</comments>
		<pubDate>Mon, 02 Feb 2009 15:22:04 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[The best ad of the night was the one on the field by the Pittsburg Steelers taking their NFL best 6th Super Bowl title. Is there a better brand in team sports &#8211; don&#8217;t think so. Here&#8217;s our take on the rest of the ad lineup&#8230; Coca-Cola &#8211; Our favorite was the &#8220;Heist&#8221; ad, production [&#8230;]]]></description>
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		<title>New Magazine Ad Displays 3D Car in Augmented Reality</title>
		<link>https://uncommonthinking.com/news/?p=784</link>
		<comments>https://uncommonthinking.com/news/?p=784#comments</comments>
		<pubDate>Mon, 12 Jan 2009 23:04:06 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=784</guid>
		<description><![CDATA[I ran into this video today and thought it was pretty cool. I was intrigued by this idea of the user being able to interact via webcam. User Interactions like this are just awesome and awe inspiring. It&#8217;s just amazing how they do this stuff. &#8220;What appears to be little more than a black and white advertisement in three recent German automotive [&#8230;]]]></description>
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		<title>40 Creative Print Ads</title>
		<link>https://uncommonthinking.com/news/?p=779</link>
		<comments>https://uncommonthinking.com/news/?p=779#comments</comments>
		<pubDate>Fri, 09 Jan 2009 17:06:15 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[UnCommon News]]></category>

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		<description><![CDATA[I stumbled upon these 40 very creative print ads today. My favorites are 4, 5, 17, 19, 20, 31, 33, 35, and 37 simply because of the creativity behind them. Even if you hate ads, you can&#8217;t help but love these; all with the help of a little program called Adobe Photoshop baby. &#160; &#160; &#160;]]></description>
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		<title>&#8220;Tribes&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=771</link>
		<comments>https://uncommonthinking.com/news/?p=771#comments</comments>
		<pubDate>Fri, 09 Jan 2009 16:04:10 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>

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		<description><![CDATA[Seth Godin&#8217;s new book &#8220;Tribes&#8221; follows his previous titles template: no TOC, short (147 pages), and kind of all over the place. He acknowledges as much near the end by writing, &#8220;People might say that it&#8217;s too disorganized or not practical enough&#8230;.&#8221; On to the takeaway &#8211; the book is about leadership, groups of people he calls [&#8230;]]]></description>
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		<title>&#8220;G&#8221; &#8211; Online Marketing &amp; Athletes</title>
		<link>https://uncommonthinking.com/news/?p=758</link>
		<comments>https://uncommonthinking.com/news/?p=758#comments</comments>
		<pubDate>Wed, 07 Jan 2009 19:17:48 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Sports Marketing]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=758</guid>
		<description><![CDATA[Much has been said in the press and on blogs about Gatorade&#8217;s recent brand relaunch under the &#8220;G&#8221; iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the &#8220;G&#8221; concept &#8211; rather we&#8217;re interested in the athlete endorsers that Gatorade features on their website and [&#8230;]]]></description>
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		<title>&#8220;There&#8217;s A Customer Born Every Minute&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=612</link>
		<comments>https://uncommonthinking.com/news/?p=612#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:41:00 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=612</guid>
		<description><![CDATA[Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: &#8220;There&#8217;s a Customer Born Every Minute: PT. Barnum&#8217;s Amazing 10 &#8216;Rings of Power&#8217; For Creating Fame, Fortune, And A Business Empire Today &#8211; Guaranteed!&#8221; by Joe Vitale. Some of you will remember for the &#8220;Hoopla&#8221; [&#8230;]]]></description>
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