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	<title>UnCommon Thinking &#187; Books</title>
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		<title>Danica Patrick &#8211; Pretty Intense Book</title>
		<link>https://uncommonthinking.com/news/?p=3836</link>
		<comments>https://uncommonthinking.com/news/?p=3836#comments</comments>
		<pubDate>Thu, 27 Jul 2017 19:15:24 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[Danica Patrick]]></category>
		<category><![CDATA[Pretty Intense]]></category>

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		<description><![CDATA[
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	<a href="https://uncommonthinking.com/news/?p=3836"><img title="Pretty Intense cover2" src="https://uncommonthinking.com/news/wp-content/uploads/2017/07/Pretty-Intense-cover2-135x164.jpg" alt="Danica Patrick &#8211; Pretty Intense Book" width="135" height="164" /></a>
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	Team UT is proud to partner with Danica Patrick on the jacket cover design of her upcoming new book: &#8220;Pretty Intense&#8221; After working with NASCAR star Danica Patrick on the website design and development for her &#8220;Pretty Intense&#8221; workout and nutrition focus group, Team UT was also asked to design the jacket cover for her [&#8230;]]]></description>
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		<title>&#8220;Open&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=1303</link>
		<comments>https://uncommonthinking.com/news/?p=1303#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:05:33 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
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		<description><![CDATA[&#8220;Open&#8221; is Andre Agassi&#8217;s autobiography written with Pulitzer Prize winner, J.R. Moehringer, and published by Knopf Doubleday. The book is setup in three segments (The End, Chapters 1-29, The Beginning), and at 386 pages is a surprisingly quick read. Before getting into my review of the book, I should note for over seven years we developed and [&#8230;]]]></description>
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		<title>&#8220;Comeback 2.0: Up Close and Personal&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=1282</link>
		<comments>https://uncommonthinking.com/news/?p=1282#comments</comments>
		<pubDate>Fri, 04 Dec 2009 14:35:00 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Books]]></category>

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		<description><![CDATA[Just finished reading Lance Armstrong&#8217;s new coffee table book &#8220;Comeback 2.0: Up Close and Personal&#8221;. The book was put together with his photographer, Elizabeth Kruetz, and it is beautifully illustrated. Only about 3-4 full pages of printing/explanation(s)&#8230;.with remainder of book documenting various aspects of Lance&#8217;s life in getting ready for and participating in 2009 TDF. If you are [&#8230;]]]></description>
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		<title>&#8220;Reality Check&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=943</link>
		<comments>https://uncommonthinking.com/news/?p=943#comments</comments>
		<pubDate>Fri, 10 Apr 2009 02:46:28 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
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		<description><![CDATA[&#8220;Reality Check&#8221; is the ninth book by Guy Kawasaki, the managing director of Garage Technology Ventures.  It&#8217;s a compilation of Guy&#8217;s experiences (success and failure) in the business world, and it&#8217;s primarily targeted to entrepreneurs, but it&#8217;s also a great read for anyone looking to get ahead in their job. Even though it&#8217;s 462 pages covered [&#8230;]]]></description>
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		<title>&#8220;Tribes&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=771</link>
		<comments>https://uncommonthinking.com/news/?p=771#comments</comments>
		<pubDate>Fri, 09 Jan 2009 16:04:10 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
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		<category><![CDATA[Books]]></category>

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		<description><![CDATA[Seth Godin&#8217;s new book &#8220;Tribes&#8221; follows his previous titles template: no TOC, short (147 pages), and kind of all over the place. He acknowledges as much near the end by writing, &#8220;People might say that it&#8217;s too disorganized or not practical enough&#8230;.&#8221; On to the takeaway &#8211; the book is about leadership, groups of people he calls [&#8230;]]]></description>
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		<title>&#8220;There&#8217;s A Customer Born Every Minute&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=612</link>
		<comments>https://uncommonthinking.com/news/?p=612#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:41:00 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>

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		<description><![CDATA[Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: &#8220;There&#8217;s a Customer Born Every Minute: PT. Barnum&#8217;s Amazing 10 &#8216;Rings of Power&#8217; For Creating Fame, Fortune, And A Business Empire Today &#8211; Guaranteed!&#8221; by Joe Vitale. Some of you will remember for the &#8220;Hoopla&#8221; [&#8230;]]]></description>
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		<title>&#8220;Beyond Basketball&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=590</link>
		<comments>https://uncommonthinking.com/news/?p=590#comments</comments>
		<pubDate>Fri, 28 Nov 2008 23:33:06 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Books]]></category>

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		<description><![CDATA[Many coaches and business leaders have written books meant to inspire their readers to become more successful in their jobs or daily lives, but rarely does the inspiration come across so sincere as from Coach K in his book &#8220;Beyond Basketball &#8211; Coach K&#8217;s Keywords For Success&#8221;.  Coach K uses 40 words ranging from Balance to [&#8230;]]]></description>
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		<title>&#8220;Hoopla&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=304</link>
		<comments>https://uncommonthinking.com/news/?p=304#comments</comments>
		<pubDate>Tue, 07 Oct 2008 15:08:34 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
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		<category><![CDATA[Books]]></category>

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		<description><![CDATA[With the recent Microsoft ad campaign launch and news that Alex Bogusky will be authoring a diet book, i thought it was a good time to revisit the book by Crispin Porter Bogusky &#8211; &#8220;Hoopla&#8221;. Originally released in late 2006, the book written with Warren Berger provides an inside look at the philosophy and work of [&#8230;]]]></description>
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		<title>&#8220;Management &#8211; Revised Edition&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=42</link>
		<comments>https://uncommonthinking.com/news/?p=42#comments</comments>
		<pubDate>Wed, 03 Sep 2008 22:34:43 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=42</guid>
		<description><![CDATA[USA Today included an article on Peter Drucker&#8217;s &#8220;Management &#8211; Revised Edition&#8221; and some of the themes that is covers. The article also noted another very helpful book, &#8220;The Five Most Important Questions You Will Ever Ask About Your Organization&#8221; with Jim Collins. The 5 questions it covers are: What is Our Mission? Who Is [&#8230;]]]></description>
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		<title>&#8220;Wooden on Leadership&#8221;</title>
		<link>https://uncommonthinking.com/news/?p=116</link>
		<comments>https://uncommonthinking.com/news/?p=116#comments</comments>
		<pubDate>Sat, 23 Aug 2008 12:26:40 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">https://uncommonthinking.com/news/?p=116</guid>
		<description><![CDATA[When we first started working with Coach i was sent this book, and i found it to be a quick and very informative read. As you would expect many of the lessons and analogies come from Coach&#8217;s basketball experiences, but they relate very well to any business and general leadership roles.  Sample lesson from the book: Don&#8217;t [&#8230;]]]></description>
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