UT approached Tiger's team about several ways we could enhance his online presence, and the first project we undertook was "The Majors Experience" concept that featured a dedicated mini-site covering Tiger's history and current play in the four PGA Majors.
The Flash-based concept housed on TigerWoods.com featured:
- Tiger Update: section focused on his current Major: daily play updates and quotes, leaderboard, tee time, and tv times.
- Majors: the flagship section included a theme channel for each Major (Tournament Profile, Tiger Results & Records, Photo Gallery), and Majors Victory Tracker (All-Time Winners List, profiles on each of Tiger's wins).
- Career Grand Slam: showcased the five winners and outlined their wins.
- Tiger Slam: showcased when Tiger held all four Majors (2000 US Open, British Open, PGA Championship, 2001 Masters).
- Major Style: showcase the four Nike polos that Tiger was scheduled to wear during the Major with link to purchase.