Danica Patrick

DanicaPatrick.com v1

UT began its relationship with IndyCar & NASCAR star Danica Patrick in 2005 with the design and development of her official website. 

Features of her version one site included:

- Cutting-edge design and development in Flash 

- Partnership with Alanis Morissette and Katy Perry to feature their music on the site.

- Weekly trivia and blog integration.

- Full coverage of Danica's racing career (schedule, race reports, yearly stats, team, car).

- Fan Club hub and Sponsor showcase.

• Content Strategy
• Design
• Partnership Development
• Flash