Kyle Busch

KyleBusch.com v1

UT designed and developed the first of two official sites for NASCAR star Kyle Busch in 2006.

Features of the site included:

- Sponsor-themed color scheme, and racing-related animations throughout.

- Every section showcased a unique design.

- Content focused on Kyle's bio, racing, team, fan club, and sponsors. Interactive features included Kyle's blog, frequently updated fan Q&A, and a hidden content feature around Tony the Tiger.

• Content Strategy
• Design
• Flash