The Drive to Stop Diabetes℠ campaign is a partnership between NASCAR Driver Ryan Reed and the American Diabetes Association with presenting sponsos Lilly Diabetes. The campaign, through Ryan’s Mission 501(c)3, will donate 100 percent of all net-proceeds to the Association.
UT developed a website and e-commerce store for the movement - and during Ryan's inaugural season in NASCAR, UT was also tasked with the responsibility of managing the movement's social media strategy on Facebook, Twitter, YouTube, and Google+.
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