Yesterday John Hancock Financial announced it was launching a Twitter account (JFHS_Boston26) to support/celebrate this year’s race marking their 25th year as the principal sponsor. In this post we take a quick look at what can be done to enhance their effort.

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As a follow-up to our post from last May about the importance of properly branding your Twitter background “Twitter Backgrounds – Advertising Billboard” – in this post we’ll showcase some of the designs we’ve completed over the last year.

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Team UT has just launched Amanda Beard’s new official website, please have a look http://www.amandabeard.net.

Lets be honest, Amanda Beard is easy on the eyes. Needless to say, sitting in photoshop designing her site is a designer’s pleasure. This was a fun project for us to work on, so we thought we’d take some time and briefly go through our creative process.

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It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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When we first heard that Andre’s autobiography was going to be titled “Open” – we immediately thought about all the great marketing ideas that could be tied into the release. The publisher went with the traditional method of letting excerpts do most of the book marketing, so we’ll take a quick look at what’s been done so far, and then outline some additional ideas we had.

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Next week we’ll be launching version two of the “Blue Planet” site for the Duke Men’s Basketball Program. Here’s a good read on their social media efforts as well: “Social media and its impact on basketball recruiting” – and congrats to @KyrieIrving on making the right decision yesterday….