It’s been interesting to watch and listen to the feedback from drivers (at every level and series) and the main NASCAR beat writers response to Danica Mania hitting NASCAR. Some has been favorable, some has been diplomatic, some has been simple jealousy.

Some of the comments what I would classify under the “jealousy” category are just plain ignorant though – from drivers and media alike:

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Recenly worked with GameStop on the launch of their new racing website to support their sponsorship of Joey Logano in the Nationwide Series: www.GameStopRacing.com

Yesterday John Hancock Financial announced it was launching a Twitter account (JFHS_Boston26) to support/celebrate this year’s race marking their 25th year as the principal sponsor. In this post we take a quick look at what can be done to enhance their effort.

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As a follow-up to our post from last May about the importance of properly branding your Twitter background “Twitter Backgrounds – Advertising Billboard” – in this post we’ll showcase some of the designs we’ve completed over the last year.

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Team UT has just launched Amanda Beard’s new official website, please have a look http://www.amandabeard.net.

Lets be honest, Amanda Beard is easy on the eyes. Needless to say, sitting in photoshop designing her site is a designer’s pleasure. This was a fun project for us to work on, so we thought we’d take some time and briefly go through our creative process.

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It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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