Our “Duke Blue Planet” website for the Duke Men’s Basketball Program was profiled in a feature article, “It’s their world: Duke basketball launches own Web site to help control message” in the January edition of the Team Marketing Report.

It’s their world: Duke basketball launches own Web site to help control message”

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Much has been said in the press and on blogs about Gatorade’s recent brand relaunch under the “G” iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the “G” concept – rather we’re interested in the athlete endorsers that Gatorade features on their website and in the new commercial.

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In Yahoo’s recently released list of “Top Searched Athletes of 2008″, Danica came in 3rd and David in 10th.

Playing Now @: DanicaRacing.com – DavidBeckham.com

This week’s Sports Business Journal features a story on our Duke Blue Planet web site: “Duke Basketball Getting Stand-Alone Web Site”, by Michael Smith.

The article focuses on unique ways schools are creating and controlling their own content.

Coming off her history making 1st win, Danica’s site had record traffic numbers this year, and AOL announced today that she topped their Year End Hot Search list for the Athlete category.

We recently talked with Tod Leonard of the San Diego Union-Tribune for a story he was doing on athlete sites, and he also includes comments from several of our partners in the feature article out today.

We’ve been involved with producing athlete sites since 1999, and for as much as the category has changed it has also stayed the same in many ways. We’re in the process of updating a white paper on athlete sites that we wrote in 2002, and we’ll be posting the new version for download in the next two weeks.