Much has been written about the Blue Planet site we developed for the Duke Men’s Basketball Program, but Ben Cohen’s in-depth article for the “Duke Chronicle“, helps give a very interesting and unique behind the scenes perspective from the Duke side on the project.

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Last week we wrote about how A-Rod should use his official site (www.ARod.com) to help deflect some of the press surrounding the recent revelation he used an illegal substance from ’01-’03. At that point the site didn’t have one mention of the story, let’s see if there’s been any update…

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Today marked two big announcements (albeit very different) in the sports world – the birth of Tiger’s second child, and A-Rod admitting to using steroids.  Another recent big sports PR story was Michael Phelps pot photo. Let’s review how each was handled…

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Our “Duke Blue Planet” website for the Duke Men’s Basketball Program was profiled in a feature article, “It’s their world: Duke basketball launches own Web site to help control message” in the January edition of the Team Marketing Report.

It’s their world: Duke basketball launches own Web site to help control message”

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Much has been said in the press and on blogs about Gatorade’s recent brand relaunch under the “G” iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the “G” concept – rather we’re interested in the athlete endorsers that Gatorade features on their website and in the new commercial.

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In Yahoo’s recently released list of “Top Searched Athletes of 2008″, Danica came in 3rd and David in 10th.

Playing Now @: DanicaRacing.com – DavidBeckham.com