It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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Team UT would like to wish everyone a safe and happy Thanksgiving!

NASCAR:
Kyle wrapped up the Nationwide Series Championship on Saturday, and also won the race at Homestead-Miami Speedway. On Sunday in the Cup race Kyle finished in 8th, Martin in 9th, and Dale Jr. in 28th. In the overall points Kyle finished 13th, Martin 22nd, Dale Jr. 25th.

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We just dropped Jennie’s new Twitter background – watch for her new online store to launch soon, followed by her new official site.  Preview Jennie’s background, and check out links to our others after the jump.

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Next week we’ll be launching version two of the “Blue Planet” site for the Duke Men’s Basketball Program. Here’s a good read on their social media efforts as well: “Social media and its impact on basketball recruiting” – and congrats to @KyrieIrving on making the right decision yesterday….

We recently had a chance to talk with Scott Dixon in an exclusive interview leading up to Saturday night’s final race of the season in Miami, where Scott will go for back-to-back IndyCar Championships.

UT: How big of a surprise was it seeing Briscoe finish in 18th at the end of the Motegi Race?

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