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	<title>UnCommon Thinking &#187; #sportsbiz</title>
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		<title>NHL &amp; Social Media Integration v3</title>
		<link>https://uncommonthinking.com/news/?p=3419</link>
		<comments>https://uncommonthinking.com/news/?p=3419#comments</comments>
		<pubDate>Wed, 08 Oct 2014 17:00:40 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[#SMSports]]></category>
		<category><![CDATA[#sportsbiz]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NHL]]></category>

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	The new season drops the puck tonight, and we take another audit of the NHL to see how the teams are promoting and integrating social media on their websites. Just like our previous reports (#1 – April 26, 2012; #2 – Sept. 20, 2013) the focus of this audit is strictly on the league and [&#8230;]]]></description>
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		<title>Pinterest &amp; Sports Teams v.3</title>
		<link>https://uncommonthinking.com/news/?p=2923</link>
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		<pubDate>Tue, 11 Dec 2012 21:03:45 +0000</pubDate>
		<dc:creator><![CDATA[Team UT]]></dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[#SMSports]]></category>
		<category><![CDATA[#sportsbiz]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media]]></category>

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	Following up on our two previous audits of how sports teams are using the Pinterest channel, we take an even more detailed look this time around. As in our previous audits, we did a search on every team from MLB, NBA, NFL, and NHL, including the league accounts as well. Findings include: • #of Teams [&#8230;]]]></description>
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