George Foreman is a two-time World Heavyweight Champion, U.S. Olympic Gold Medalist, ordained minister, author, and highly successful entrepreneur. Needing a way to better showcase his evolving brand from boxing champ to business leader, George and his team turned to UT for the solution.
UT crafted a lifestyle-based concept that properly pays tribute to George's past boxing career, as well as showcasing more recent passions like his Family, Church, Youth Center, and Inspirational Tour. The original site also included a full e-commerce store.
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