Andretti Autosport

Social Media Hub

Looking for a way to provide instant access for fans to all their social media channels, UT implemented a social content solution on our previously developed Andretti Autosports website. 

The Hub consisted of four main sections:

- Main Hub: includes links to and feeds from all of Andretti Autosports active social media channels (Twitter, Facebook, Instagram, Flickr, and YouTube); graphical call-outs for the other three sections, and one for their online store. This page also includes a Tweet button with the integrated team hashtag: #FollowAndretti

- AA Social Media Directory: includes a listing of all the team’s drivers and the three racing series matched with icon links to their respective social accounts.

- Twitter Directory: includes account listings and feeds for the following categories: Drivers, Tracks/Events, Media, and Sponsors.

- Downloads: includes downloads for fans to use on their own Twitter, Facebook, YouTube, and Google+ social channels, and wallpapers for mobile and tablet devices.

- The Hub also prominently showcases the Andretti Autosport branded hashtag: #FOLLOWANDRETTI on the bottom of each page.

• Social Content Strategy
• Design
• HTML / CSS
• PHP
• CMS