Uncommon Work Showcase


Duke Basketball

DukeBluePlanet.com v3

Team UT has worked with the Duke Men’s Basketball Program since 2007, and we’re proud to have developed version three of their official website – www.DukeBluePlanet.com

In late 2007 when we launched the initial version of DukeBluePlanet.com it was one of the first dedicated websites by any program in college athletics, and it instantly raised the bar. Version two launched in the Fall of 2010 included a site re-skin, improved content, and one of the first true social media directories by any college or pro team.

This most recent version marks a complete overhaul with an entirely new design and all new content. It encompasses every aspect of the Duke Program from Coaches, to Players, to Alumni, to Facilities, to Fans, to overall Program Philosophy. The combination of unique design, depth of content, and social media integration (the site includes over 120 social media channel touch points) makes the site a true college athletics game changer in providing an online showcase for fans and recruits.

Team UT would like to specifically acknowledge Duke’s Recruiting and Communications Coordinator, Dave Bradley, as the engine behind the “Duke Blue Planet” brand. His proactive thinking behind this project has been vital to its success now and in the past.

  • Content Strategy
  • Social Media Strategy
  • Design
  • HTML / CSS
  • PHP
  • CMS
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