UT began its relationship with NASCAR star Dale Earnhardt Jr. in 2004 with the design and development of his official website.
Features of the version one site included:
- Cutting-edge design and development in Flash that set the bar for all driver websites.
- Integration of main sponsor Budweiser throughout the site's design.
- Partnership with Metallica to feature their music on the site.
- Unique fan-focused "Fan Garage" section, that allowed fans to explore a Dale Jr-themed garage design leading to exclusive content.
- Section dedicated to Dale Sr.
- Full coverage of Dale Jr's racing career, and more.