Tonight at 7PM(EST) on ESPN2, the UCONN Women’s Basketball team will go for their record 89th straight win, besting the John Wooden-led UCLA Men’s team that put down 88 straight from 1971-74. The question we have is will their online strategy capitalize on the achievement?

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Is there a football program in greater need of an official website than Notre Dame? Overshadowing their recent Yankee Stadium game hoopla is a potential 4th decommit since Oct., and continued brutal off-the-field press.

Sunday morning I was expecting to see all the articles about ND’s big win over Army that was held in Yankee Stadium. Instead the front page of the Tribune was this article “Notre Dame silent on teen’s death“, about a possible sexual assult on a freshman at St. Mary’s by a football player.

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Working with the Duke Men’s Basketball team (www.DukeBluePlanet.com) the past four years we’re always on the look-out to see what other college programs are doing online. Recently we came across a new site for the Kentucky Men’s B-Ball team.

You can view the site by clicking here. Our short review is: the site is big on images, but short on content.

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Recently launched Official Facebook Fan Pages for two of our racing clients – Danica Patrick and Scott Dixon.

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Twitter and Facebook would appear to be great channels for sports brands to provide event/game updates – but many brands are making a posting mistake that is really baffling to understand.

Managers of the accounts have three choices when it comes to posting event/game updates:
1. Post the start and finish (we’ve chosen this route on our racing clients)

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As the US Open tennis tournament winds down, we take a look at the online strategies from the four remaning women’s players: Caroline Wozniacki, Vera Zvonareva, Kim Clijsters, and Venus Williams.

Our analysis included searching for each players official sites and social media channels (Twitter/Facebook). All of the players have an official site and some presence through social media, so it really came down to intangibles and execution in ranking them.

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