UNCOMMON THINKING™

Pinterest & Sports Teams v. 2

Posted by bmckamey on March 27th, 2012   Interactive, Sports Marketing

We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.

READ MORE

“Duke in the Big Dance” Infographic

Posted by bmckamey on March 8th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.

READ MORE

DaleJr.com v3 Launches

Posted by bmckamey on February 28th, 2012   Project Profiles, Sports Marketing, UnCommon News

Developed in conjunction with JR Motorsports to mark the start of the 2012 NASCAR season, Team UT is proud to have been involved in the launch of version three of Dale Earnhardt Jr’s official website – www.DaleJr.com.

READ MORE

“Duke in the NBA” Infographic

Posted by bmckamey on February 20th, 2012   Design, UnCommon News

Looking for a better way to showcase the Duke Men’s Basketball team’s pipeline to the NBA, we were tasked with designing an infographic to graphically display those second-to-none stats. If you’re a top HS recruit and you wanna play in the NBA, be a 1st Rd Draft pick, and make lots of $$$$ – then Duke should be your choice.

READ MORE

Pinterest & Professional Sports Teams

Posted by bmckamey on February 17th, 2012   Interactive, Sports Marketing
Tags:

Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

READ MORE

Duke Athletics 100K Facebook Drive

Posted by bmckamey on February 16th, 2012   Project Profiles, Sports Marketing, UnCommon News

The Duke Athletics Dept is getting close to the 100K “Like” mark on Facebook, and to help attain it they’ve developed a creative promotion that engages fans Monday – Friday.  They asked UT to design/develop the app to help promote the campaign on their page.

READ MORE