UNCOMMON THINKING™

NHL & Social Media Integration

Posted by bmckamey on April 26th, 2012   Interactive, Sports Marketing

With the NHL Stanley Cup Playoffs moving to the conference semifinal stage we take a look at how the league and teams are promoting and integrating social media on their websites.

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MarioAndretti.com v2 Launches

Posted by bmckamey on March 28th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

Team UT has worked with racing icon Mario Andretti for the past six years, and we’re proud to announce the launch of version two of his official website – www.MarioAndretti.com.

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Pinterest & Sports Teams v. 2

Posted by bmckamey on March 27th, 2012   Interactive, Sports Marketing

We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.

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“Duke in the Big Dance” Infographic

Posted by bmckamey on March 8th, 2012   Interactive, Project Profiles, Sports Marketing, UnCommon News

To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.

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DaleJr.com v3 Launches

Posted by bmckamey on February 28th, 2012   Project Profiles, Sports Marketing, UnCommon News

Developed in conjunction with JR Motorsports to mark the start of the 2012 NASCAR season, Team UT is proud to have been involved in the launch of version three of Dale Earnhardt Jr’s official website – www.DaleJr.com.

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“Duke in the NBA” Infographic

Posted by bmckamey on February 20th, 2012   Design, UnCommon News

Looking for a better way to showcase the Duke Men’s Basketball team’s pipeline to the NBA, we were tasked with designing an infographic to graphically display those second-to-none stats. If you’re a top HS recruit and you wanna play in the NBA, be a 1st Rd Draft pick, and make lots of $$$$ – then Duke should be your choice.

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