UNCOMMON THINKING™

DaleJr.com v3 Launches

Posted by bmckamey on February 28th, 2012   Project Profiles, Sports Marketing, UnCommon News

Developed in conjunction with JR Motorsports to mark the start of the 2012 NASCAR season, Team UT is proud to have been involved in the launch of version three of Dale Earnhardt Jr’s official website – www.DaleJr.com.

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“Duke in the NBA” Infographic

Posted by bmckamey on February 20th, 2012   Design, UnCommon News

Looking for a better way to showcase the Duke Men’s Basketball team’s pipeline to the NBA, we were tasked with designing an infographic to graphically display those second-to-none stats. If you’re a top HS recruit and you wanna play in the NBA, be a 1st Rd Draft pick, and make lots of $$$$ – then Duke should be your choice.

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Pinterest & Professional Sports Teams

Posted by bmckamey on February 17th, 2012   Interactive, Sports Marketing
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Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

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Duke Athletics 100K Facebook Drive

Posted by bmckamey on February 16th, 2012   Project Profiles, Sports Marketing, UnCommon News

The Duke Athletics Dept is getting close to the 100K “Like” mark on Facebook, and to help attain it they’ve developed a creative promotion that engages fans Monday – Friday.  They asked UT to design/develop the app to help promote the campaign on their page.

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MorganFuel.com Launches

Posted by bmckamey on February 7th, 2012   UnCommon News

UT is proud to announce the launch of MorganFuel.com - The Morgan Fuel’s family of Cool Power, Sidewinder, Omega and their private label fuels make them the World’s largest selling model engine fuel company.

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UT Site Update

Posted by bmckamey on January 26th, 2012   UnCommon News

Team UT is in the process of developing a new site to showcase the studio. The new site will feature a look at all of our work over the past 10+ years: from current live sites, to versions of sites we’ve relaunched, to sites that have been archived, to pitch work.

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