In 2006, NASCAR driver Martin Truex Jr. was coming off back-to-back Nationwide Series titles and entering his first full season in the Sprint Cup Series. Noting UT's success with Dale Jr., Martin and his team retained us to design and develop his new official website.
Features of the site included:
- Racing theme with unique section designs throughout the site.
- Detailed content plan covering Martin, Racing-related news, The Team, Multimedia, and Martin's Fan Club and Store.
- Full Flash experience with racing-themed animations.