We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.

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To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.

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Developed in conjunction with JR Motorsports to mark the start of the 2012 NASCAR season, Team UT is proud to have been involved in the launch of version three of Dale Earnhardt Jr’s official website – www.DaleJr.com.

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Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

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The Duke Athletics Dept is getting close to the 100K “Like” mark on Facebook, and to help attain it they’ve developed a creative promotion that engages fans Monday – Friday.  They asked UT to design/develop the app to help promote the campaign on their page.

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UT is proud to announce the launch of www.903andCounting.com – a site developed in conjunction with the Duke Men’s Basketball program, dedicated to tracking Coach K’s historic all-time wins record.

In late September we started working with the team at Duke developing ideas to pay tribute to Coach K’s upcoming record-setting 903rd win. Normally we would go with adding on a unique sub-section in the Coach K main section on the existing program site (DukeBluePlanet.com), but we decided this record was too big and needed its own showcase.

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