There have been a lot of articles praising athletes, celebrities, their agents, social media experts, instructors that taught them to tweet. A couple things have happened though – the experts have missed a couple things along the way to enjoying all their praise – namely using the Twitter background as an advertising billboard.

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Nike is doing a pretty cool marketing tactic to promote their NikeiD solution by going to some of their top basketball schools and letting the teams design their own shoes to wear in the upcoming NCAA Tournament. Check out this promotional clip that includes Coach K, and you can read about when the NikeiD team came to meet with the team here (page 24-27).

Our studio has been developing official websites for athletes for over 10 years now, and we’re often asked what the key to having a successful athlete site is – the answer without a doubt is the athlete’s agent.

Without the agent’s commitment to the internet, the athlete’s online presence is going to be second rate at best.

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Much has been written about the Blue Planet site we developed for the Duke Men’s Basketball Program, but Ben Cohen’s in-depth article for the “Duke Chronicle“, helps give a very interesting and unique behind the scenes perspective from the Duke side on the project.

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Last week we wrote about how A-Rod should use his official site (www.ARod.com) to help deflect some of the press surrounding the recent revelation he used an illegal substance from ’01-’03. At that point the site didn’t have one mention of the story, let’s see if there’s been any update…

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Today marked two big announcements (albeit very different) in the sports world – the birth of Tiger’s second child, and A-Rod admitting to using steroids.  Another recent big sports PR story was Michael Phelps pot photo. Let’s review how each was handled…

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