This week a contingent of players on the Tour led the ouster of commissioner Carolyn Bivens in hopes of finding a new leader that will lead them to the promise land of more events, more sponsors, more TV coverage, more earnings, and more overall sporting relevance.

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Even before working with Duke Basketball on their dedicated program site, we’ve had an interest in what colleges do online – way back to 2001 when Oregon missed out on their NYC Heisman billboard promo for Joey Harrington by not doing a JoeyHeisman.com mini-site.

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Athletes are busy people – training, fulfilling sponsor requests, interviews, game time, etc., so it’s not surprising they don’t have to time to tweet all day and all night. It’s ok if the main personality doesn’t do all the posts, but don’t try and fool your audience when other people also post.

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There have been a lot of articles praising athletes, celebrities, their agents, social media experts, instructors that taught them to tweet. A couple things have happened though – the experts have missed a couple things along the way to enjoying all their praise – namely using the Twitter background as an advertising billboard.

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Nike is doing a pretty cool marketing tactic to promote their NikeiD solution by going to some of their top basketball schools and letting the teams design their own shoes to wear in the upcoming NCAA Tournament. Check out this promotional clip that includes Coach K, and you can read about when the NikeiD team came to meet with the team here (page 24-27).

Our studio has been developing official websites for athletes for over 10 years now, and we’re often asked what the key to having a successful athlete site is – the answer without a doubt is the athlete’s agent.

Without the agent’s commitment to the internet, the athlete’s online presence is going to be second rate at best.

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