I ran into this video today and thought it was pretty cool. I was intrigued by this idea of the user being able to interact via webcam. User Interactions like this are just awesome and awe inspiring. It’s just amazing how they do this stuff.

“What appears to be little more than a black and white advertisement in three recent German automotive magazines becomes a 3D holographic model of the Mini Cabrio through a webcam and the Mini website. Sure, it still takes a good deal of effort on the user’s part (they have to go somewhere other than the main ad to really see the ad)…”

Much has been said in the press and on blogs about Gatorade’s recent brand relaunch under the “G” iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the “G” concept – rather we’re interested in the athlete endorsers that Gatorade features on their website and in the new commercial.

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Every year we try to send a holiday greeting to our clients. In the past we’ve done personalized HTML emails, branded traditional cards, and even holiday music CD’s (Vol 1. is still my favorite). It’s our way of showing appreciation and respect to our clients. So this holiday season we decided to kick it up a notch and send out a more interactive greeting card .

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In Yahoo’s recently released list of “Top Searched Athletes of 2008″, Danica came in 3rd and David in 10th.

Playing Now @: DanicaRacing.com – DavidBeckham.com

Coming off her history making 1st win, Danica’s site had record traffic numbers this year, and AOL announced today that she topped their Year End Hot Search list for the Athlete category.

We recently talked with Tod Leonard of the San Diego Union-Tribune for a story he was doing on athlete sites, and he also includes comments from several of our partners in the feature article out today.

We’ve been involved with producing athlete sites since 1999, and for as much as the category has changed it has also stayed the same in many ways. We’re in the process of updating a white paper on athlete sites that we wrote in 2002, and we’ll be posting the new version for download in the next two weeks.