UT NEWS & Updates

New Magazine Ad Displays 3D Car in Augmented Reality

Posted by Team UT on January 12th, 2009   Advertising, Interactive

I ran into this video today and thought it was pretty cool. I was intrigued by this idea of the user being able to interact via webcam. User Interactions like this are just awesome and awe inspiring. It’s just amazing how they do this stuff.

“What appears to be little more than a black and white advertisement in three recent German automotive magazines becomes a 3D holographic model of the Mini Cabrio through a webcam and the Mini website. Sure, it still takes a good deal of effort on the user’s part (they have to go somewhere other than the main ad to really see the ad)…”

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