Following up our analysis of the NHL, we shift our focus to the NBA and look at how the league and teams are promoting and integrating social media on their websites.

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With the NHL Stanley Cup Playoffs moving to the conference semifinal stage we take a look at how the league and teams are promoting and integrating social media on their websites.

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Team UT has worked with racing icon Mario Andretti for the past six years, and we’re proud to announce the launch of version two of his official website – www.MarioAndretti.com.

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We received a lot of positive feedback on our initial look at “Pinterest & Professional Sports“, so now that the hype around Pinterest has died down a little we’re taking a second look at what’s happening in the category.

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To mark the start of March Madness, Team UT worked with the Duke Men’s Basketball program to develop an infographic that would showcase their incredible success in the NCAA Tournament.

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Unless you’ve been in a social media blackout the past month, you know that Pinterest is the new buzz channel. To see how professional sports teams have activated their brands, we did a search on every team from the following leagues: MLB, NASCAR, NBA, NFL, NHL, WNBA.

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