In March, Dr Pepper issued a challenge to Axl that if he finally released “Chinese Democracy” before the end of 2008, that they would give a free Dr. Pepper to everyone.  In production for 15-17 years (depending on what you read) it seemed like a good bet for the Dr to make, but alas Axl is going to fill the Dr’s prescription for free pop by officially announcing the album will be out November 23rd via Best Buy.

The marketing questions:
1. Since they now have a free association/link with G N’ R and the most anticipated album of the year, how much would it have cost the Dr to get a “formal” association with the band?.
2. Considering you only have 24hrs to get a coupon, will enough people actually redeem the freebie offer to offset the free publicity the challenge has given Dr Pepper?

How to get your free Dr Pepper courtesy of Axl and G N’ R:
On the Nov. 23, go to www.drpepper.com, and register your info (must be done within 24hrs) to receive a coupon for one free 20-oz. Dr Pepper.