Social package developed by Team UT for Duke Basketball around the 2017 NBA Draft generated over 1.1 million engagements.
Congrats to Duke Basketball and Coach K on having four players taken in the 2017 NBA Draft on June 22nd. Working with Duke, Team UT developed a social package consisting of 20 graphics and 10 videos that was distributed from June 12 to June 25, and received over 1.1 million total social media engagements.
9 top-3 picks in the last 25 years. Most in the nation. 9 days and counting. 3️⃣#TheBrotherhood pic.twitter.com/1jqKlFtz2W
— Duke Basketball (@DukeMBB) June 13, 2017
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A post shared by Duke Men’s Basketball (@dukembb) on
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32 and counting. #HereComesDuke pic.twitter.com/ypGKyT3auN
— Duke Basketball (@DukeMBB) June 21, 2017
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➡️➡️#TheBrotherhood pic.twitter.com/ECwBQHqg1A
— Duke Basketball (@DukeMBB) June 23, 2017
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#TheBrotherhood pic.twitter.com/ak36FcfRTH
— Duke Basketball (@DukeMBB) June 24, 2017
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