To take advantage of the 90th Oscars buzz, Duke asked Team UT to deliver several themed movie poster edits.
Whenever major buzz-worthy events come up you always see brands trying to join the conversation on social media due to FOMO. In most cases it feels forced, but in a few instances when done right it can be a win for the brand. This was the case for Duke Basketball this past Sunday night as they showcased themed movie poster graphics for the 90th Oscars.
Team UT was tasked with taking seven posters and editing them to include various Duke Basketball themes – check out the results below:
With #Oscars90 set for tonight, we’re ready to present the winners of the #DukeMBBOscars.
Best Captain:
@GraysonJAllen – Back to the Tourney#DukeMBBOscars pic.twitter.com/5bK0OQMOEg
— Duke Basketball (@DukeMBB) March 4, 2018
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The #DukeMBBOscars Award for Best Director of All-America/1st-Round Pick Guards:
Coach K – Guards of the Galaxy #Oscars90 pic.twitter.com/FCnVBfD51Q
— Duke Basketball (@DukeMBB) March 4, 2018
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The #DukeMBBOscars Award for Most Electric Guard in the :
@KyrieIrving – Ready Player One #Oscars90 pic.twitter.com/llQCDM3ZSJ
— Duke Basketball (@DukeMBB) March 5, 2018
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The #DukeMBBOscars Award for Most Exciting Finish:
Above the Rim #Oscars90 pic.twitter.com/CR7Mr9OCb6
— Duke Basketball (@DukeMBB) March 5, 2018
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The #DukeMBBOscars Award for Most Improved Defense:
We Got Game #Oscars90 pic.twitter.com/rrPmQKv9WQ
— Duke Basketball (@DukeMBB) March 5, 2018
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The #DukeMBBOscars Award for Most Dominant Frontcourt in America:
The Post
Feat. @wendellcarter34, @MB3FIVE, @javind_12, @A11Vrankovic, @MarquesB__ #Oscars90 pic.twitter.com/ZyOHiBMA96
— Duke Basketball (@DukeMBB) March 5, 2018
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Final #DukeMBBOscars Award goes out to EVERYONE who follows us on our social networks. All love.
The Social Network #Oscars90 pic.twitter.com/jMyxWCYj31
— Duke Basketball (@DukeMBB) March 5, 2018