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UT NEWS & Updates

MUBB Branding Consistency

Posted by bmckamey on November 26th, 2016   Design, Project Profiles, Social Media

546397960d5f7Marquette Basketball debuted new Jordan Brand uniforms this season, and Team UT carried that design direction through to their social graphics creating a consistent branding showcase.

This season marks the program’s 100th Anniversary, and to help celebrate the event MUBB debuted new Jordan Brand uniforms – their first change since the 08-09 season. So in concepting their social media graphics package for this season, we definitely wanted to carry through many of those elements.

Elements of their new Jordan uniforms* that we’ve integrated for social:

  • Jersey Stripes – as a tribute to the 1971 Bumble uniforms that were banned by the NCAA the uniforms include faint horizontal stripes; and we’ve integrated that into our background and in some cases the font.
  • MU Monogram – the shorts feature the updated MU monogram created in 05-06 with school’s move to the Big East; and we’ve integrated the monogram on all graphics.
  • Color Scheme – the shorts feature a gold, championship blue, and navy blue tricolor block on the belt area, as a nod to the colors Marquette has worn in various formats dating back to 1974; and we’ve integrated those colors on all graphics.
  • Striped Side Panels – the jersey and shorts both feature striped side panels which have been used in various ways on Marquette uniforms dating as far back as the 1940s; and we’ve integrated the side stripes on all graphics.
  • Jordan Brand – MU is one of only 5 schools under the Jordan Brand; and to highlight that unique relationship the Jumpman logo is included on all graphics.

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*Source for the details on the new uniform elements are from AnonymousEagle.com.

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