When we first heard that Andre’s autobiography was going to be titled “Open” – we immediately thought about all the great marketing ideas that could be tied into the release. The publisher went with the traditional method of letting excerpts do most of the book marketing, so we’ll take a quick look at what’s been done so far, and then outline some additional ideas we had.

Continue Reading

Next week we’ll be launching version two of the “Blue Planet” site for the Duke Men’s Basketball Program. Here’s a good read on their social media efforts as well: “Social media and its impact on basketball recruiting” – and congrats to @KyrieIrving on making the right decision yesterday….

We recently had a chance to talk with Scott Dixon in an exclusive interview leading up to Saturday night’s final race of the season in Miami, where Scott will go for back-to-back IndyCar Championships.

UT: How big of a surprise was it seeing Briscoe finish in 18th at the end of the Motegi Race?

Continue Reading

Launched a mini-site for Duke Basketball today to help promote their “Countdown to Craziness” event on October 16th. Fans can vote on the Crazie Choice Awards and see who wins at the event: www.CountdowntoCraziness.com

It’s been quite an impressive month for Nike Golf with Major wins by Lucas Glover (US Open) and Stewart Cink (British Open), and they’ve done a pretty good job promoting their brand and golfer lineup on their Twitter account @NikeGolf, but they’re also missing an opportunity with their background.

Continue Reading

This week a contingent of players on the Tour led the ouster of commissioner Carolyn Bivens in hopes of finding a new leader that will lead them to the promise land of more events, more sponsors, more TV coverage, more earnings, and more overall sporting relevance.

Continue Reading