It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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When we first heard that Andre’s autobiography was going to be titled “Open” – we immediately thought about all the great marketing ideas that could be tied into the release. The publisher went with the traditional method of letting excerpts do most of the book marketing, so we’ll take a quick look at what’s been done so far, and then outline some additional ideas we had.

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Next week we’ll be launching version two of the “Blue Planet” site for the Duke Men’s Basketball Program. Here’s a good read on their social media efforts as well: “Social media and its impact on basketball recruiting” – and congrats to @KyrieIrving on making the right decision yesterday….

We recently had a chance to talk with Scott Dixon in an exclusive interview leading up to Saturday night’s final race of the season in Miami, where Scott will go for back-to-back IndyCar Championships.

UT: How big of a surprise was it seeing Briscoe finish in 18th at the end of the Motegi Race?

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Launched a mini-site for Duke Basketball today to help promote their “Countdown to Craziness” event on October 16th. Fans can vote on the Crazie Choice Awards and see who wins at the event: www.CountdowntoCraziness.com

It’s been quite an impressive month for Nike Golf with Major wins by Lucas Glover (US Open) and Stewart Cink (British Open), and they’ve done a pretty good job promoting their brand and golfer lineup on their Twitter account @NikeGolf, but they’re also missing an opportunity with their background.

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