We recently had a chance to talk with Scott Dixon in an exclusive interview leading up to Saturday night’s final race of the season in Miami, where Scott will go for back-to-back IndyCar Championships.

UT: How big of a surprise was it seeing Briscoe finish in 18th at the end of the Motegi Race?

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Launched a mini-site for Duke Basketball today to help promote their “Countdown to Craziness” event on October 16th. Fans can vote on the Crazie Choice Awards and see who wins at the event: www.CountdowntoCraziness.com

It’s been quite an impressive month for Nike Golf with Major wins by Lucas Glover (US Open) and Stewart Cink (British Open), and they’ve done a pretty good job promoting their brand and golfer lineup on their Twitter account @NikeGolf, but they’re also missing an opportunity with their background.

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This week a contingent of players on the Tour led the ouster of commissioner Carolyn Bivens in hopes of finding a new leader that will lead them to the promise land of more events, more sponsors, more TV coverage, more earnings, and more overall sporting relevance.

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Even before working with Duke Basketball on their dedicated program site, we’ve had an interest in what colleges do online – way back to 2001 when Oregon missed out on their NYC Heisman billboard promo for Joey Harrington by not doing a JoeyHeisman.com mini-site.

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Athletes are busy people – training, fulfilling sponsor requests, interviews, game time, etc., so it’s not surprising they don’t have to time to tweet all day and all night. It’s ok if the main personality doesn’t do all the posts, but don’t try and fool your audience when other people also post.

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