UT NEWS & Updates

Annika Sorenstam

Posted by Team UT on November 23rd, 2008   Sports Marketing

Things didn’t go as planned this wknd for the greatest LPGA player of all-time. With only her 10th missed cut on Tour in 303 events, Annika Sorenstam’s LPGA career came to an end on Friday at the ADT Championship. She’ll play competitively two more times this year (Lexus Cup – as the Captain of the International squad held Nov. 28-30; Dubail Ladies Masters held Dec. 11-14), but for an athlete that did so much in the US for the game of golf it’s a shame her Tour, Sponsors, and the media haven’t given her a better send-off.

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NASCAR & Toyota

Posted by Team UT on November 17th, 2008   Sports Marketing

With the season over, according to media reports this is the week where up to 1,000 jobs will be cut and numerous teams will shut down in the NASCAR garages. Throughout this last quarter of the season there have been rampant rumors about what is happening with Ford, Chevy, and Dodge teams – but what we haven’t heard about is what is going to happen with Toyota’s teams. Why – because nothing is going to happen to them, they’ll all have full manufacturer support in 2009.

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Andre – Role Model

Posted by Team UT on October 15th, 2008   Sports Marketing

Andre once again showed how to give back as his Foundaiton put on the 13th annual “Agassi Grand Slam for Children” benefit concert, presented by Genworth Financial, this past Saturday night at the Wynn in Las Vegas. The 12 previous Slams have raised over $70 million for charity, and last year’s event brought in $9.1 million.

Performers this year included: Natasha Bedingfield, Sheryl Crow, The Killers, Lifehouse, Ray Romano, Rod Stewart and David Spade. Grammy award-winning producer, arranger and composer David Foster served as musical director for the 13th year as well.  Celebrity guests included: Mariah Carey and her husband, Nick Cannon;  Sarah Ferguson; Donny Osmond; George Wallace; Coach Mike Krzyzewski; Emeril Lagasse; and a capella group Mosaic.

“The Power 100″ Poll

Posted by Team UT on October 3rd, 2008   Sports Marketing, UnCommon News

The 2nd Annual BusinessWeek “Power 100″ poll ranking the most powerful people in sports is now out with Tiger Woods taking the top spot.

Couple notes on the rankings:

-UnCommon Thinking clients ranked: (1) Tiger Woods, (38) Dale Earnhardt Jr., (50) Danica Patrick. Note on David Beckham below. 

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YouTube to the NBA?

Posted by Team UT on September 24th, 2008   Sports Marketing

We’ve all heard about the aspiring musicians that post their demos on their Myspace pages and then somehow get signed by a label. ESPN “Outside the Lines” has an interesting piece on 8-year-old  Marquise Walker - who’s dad has implemented a YouTube marketing strategy in hopes to one day get him a college scholarship, and ultimately a place in the NBA. The concept isn’t entirely new, because you see videos of young children in sports posted by their parents all the time – one such scenario ending with a young soccer player getting picked up by a club team if i remember correctly.

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Ernie Davis – Nike

Posted by Team UT on September 18th, 2008   Sports Marketing

A little uproar over the new statue honoring Ernie Davis on the Syracuse campus because the sculptor, Bruno Lucchesi, put the swoosh on his shoes. Historically its not correct, so media and blog writers are thinking Nike must have done a deal. Not so says AD Daryl Gross – just a mistake and will be fixed.

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