UT NEWS & Updates

Pinterest & Athletic Departments v1

Posted by Team UT on October 16th, 2013   Social Media, Sports Marketing

Following up on our three previous audits of how professional sports teams are using Pinterest, we decided to take a snapshot look at how college athletic departments are using the channel. This audit is not meant to be an exhaustive list of all college athletic departments, and only schools that have official athletic department accounts are included.



Findings include:

  • AD Listings & Stats
  • Snapshot “Most” Stats
  • AD’s with the Most Followers
  • AD’s with the Most Boards
  • AD’s with the Most Pins
  • Insights
  • Board Samples

-All account information and stats are as of October 16, 2013

Download the Report PDF

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