Boise State’s classic win over Virginia Tech last night was their coming out party for many fans, but they’ve gone 49-4 the last four years, including two undefeated seasons, so it shouldn’t have been a surprise. In this post we’ll review their online activation and see if it also belongs on the national stage.

Dedicated Website: www.BoiseStateFootball.com

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We’ve recently re-launched Apple Physical Therapy’s website. Apple Physical Therapy is a Physical Therapist owned private practice specializing in outpatient rehabilitation since 1984.

We’ve been working with Apple PT since 2006, which is when we did their first site. The site was done all in flash. You can check it out here. For their new site, they communicated to us that they wanted something fresh – but they still wanted a simple and clean solution.

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Sports Business Daily recently published results on their “Most Marketable In MLB Survey“. In this post we review how the most marketable fair with their online activation strategies.

Our review includes searching for the player’s official site, and then seeing if they are active on either of the two most popular social media channels (Twitter & Facebook).

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LeBron made his debut on Twitter today via @KingJames, and it brings up quite a few questions related to his own marketing team, his sponsors, and what role each has when it comes to an online strategy.

Word started to spread around 11AM today when Chris Paul posted that he talked LeBron into getting on Twitter. LeBron’s account quickly got up to close to 100K followers before he made an initial tweet four hours later:

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Caught an article yesterday on ESPN,”Rick Pitino Fights Back”, that focuses on the competition vs. Coach Calipari at Kentucky. In this post we look at one thing Coach Pitino could really use – a better online activation.

Despite both programs having a long successful tradition, neither has a dedicated program website (ie www.DukeBluePlanet.com), so right off the bat Coach Pitino and Louisville could easily gain a huge advantage on Kentucky with respect to targeting fans, alumni, corp partners, and RECRUITS.

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In Memory of Coach John Wooden, we’ve setup a Memory Wall for family, friends, and fans to share personal memories and/or simply give their best wishes. So, drop by and share yours with others.

The concept direction I took for this was that of a soft, heavenly, legendary and historical feel.

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