Twitter and Facebook would appear to be great channels for sports brands to provide event/game updates – but many brands are making a posting mistake that is really baffling to understand.

Managers of the accounts have three choices when it comes to posting event/game updates:
1. Post the start and finish (we’ve chosen this route on our racing clients)

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As the US Open tennis tournament winds down, we take a look at the online strategies from the four remaning women’s players: Caroline Wozniacki, Vera Zvonareva, Kim Clijsters, and Venus Williams.

Our analysis included searching for each players official sites and social media channels (Twitter/Facebook). All of the players have an official site and some presence through social media, so it really came down to intangibles and execution in ranking them.

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Boise State’s classic win over Virginia Tech last night was their coming out party for many fans, but they’ve gone 49-4 the last four years, including two undefeated seasons, so it shouldn’t have been a surprise. In this post we’ll review their online activation and see if it also belongs on the national stage.

Dedicated Website: www.BoiseStateFootball.com

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We’ve recently re-launched Apple Physical Therapy’s website. Apple Physical Therapy is a Physical Therapist owned private practice specializing in outpatient rehabilitation since 1984.

We’ve been working with Apple PT since 2006, which is when we did their first site. The site was done all in flash. You can check it out here. For their new site, they communicated to us that they wanted something fresh – but they still wanted a simple and clean solution.

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Sports Business Daily recently published results on their “Most Marketable In MLB Survey“. In this post we review how the most marketable fair with their online activation strategies.

Our review includes searching for the player’s official site, and then seeing if they are active on either of the two most popular social media channels (Twitter & Facebook).

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LeBron made his debut on Twitter today via @KingJames, and it brings up quite a few questions related to his own marketing team, his sponsors, and what role each has when it comes to an online strategy.

Word started to spread around 11AM today when Chris Paul posted that he talked LeBron into getting on Twitter. LeBron’s account quickly got up to close to 100K followers before he made an initial tweet four hours later:

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