UT NEWS & Updates

John Hancock’s Boston Marathon Twitter Promo

Posted by Team UT on January 27th, 2010   Interactive, Sports Marketing

Yesterday John Hancock Financial announced it was launching a Twitter account (JFHS_Boston26) to support/celebrate this year’s race marking their 25th year as the principal sponsor. In this post we take a quick look at what can be done to enhance their effort.

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Twitter Background Showcase

Posted by Team UT on January 22nd, 2010   Design, Interactive, Sports Marketing, UnCommon News


As a follow-up to our post from last May about the importance of properly branding your Twitter background “Twitter Backgrounds – Advertising Billboard” – in this post we’ll showcase some of the designs we’ve completed over the last year.

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“Open”

Posted by Team UT on January 5th, 2010   Books

“Open” is Andre Agassi’s autobiography written with Pulitzer Prize winner, J.R. Moehringer, and published by Knopf Doubleday. The book is setup in three segments (The End, Chapters 1-29, The Beginning), and at 386 pages is a surprisingly quick read.

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Crystal Light’s Missing Online Strategy

Posted by Team UT on December 29th, 2009   Advertising, Interactive

Like many we read the recent article in the NYT outlining a new ad campaign for Kraft Foods’ “Crystal Light” brand – “Giving Water a Powdered, Flavored Spin“. It triggered us to check out their online presence, and after doing so it’s hard to make any sense of it.

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Merry Xmas

Posted by Team UT on December 25th, 2009   UnCommon News

Team UT would like to wish everyone a safe and happy holidays…

 

 

 

 

Amanda Beard

Posted by Team UT on December 21st, 2009   Project Profiles, Sports Marketing, UnCommon News

Team UT has just launched Amanda Beard’s new official website, please have a look http://www.amandabeard.net.

Lets be honest, Amanda Beard is easy on the eyes. Needless to say, sitting in photoshop designing her site is a designer’s pleasure. This was a fun project for us to work on, so we thought we’d take some time and briefly go through our creative process.

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