When we first heard that Andre’s autobiography was going to be titled “Open” – we immediately thought about all the great marketing ideas that could be tied into the release. The publisher went with the traditional method of letting excerpts do most of the book marketing, so we’ll take a quick look at what’s been done so far, and then outline some additional ideas we had.

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Next week we’ll be launching version two of the “Blue Planet” site for the Duke Men’s Basketball Program. Here’s a good read on their social media efforts as well: “Social media and its impact on basketball recruiting” – and congrats to @KyrieIrving on making the right decision yesterday….

We recently had a chance to talk with Scott Dixon in an exclusive interview leading up to Saturday night’s final race of the season in Miami, where Scott will go for back-to-back IndyCar Championships.

UT: How big of a surprise was it seeing Briscoe finish in 18th at the end of the Motegi Race?

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Launched a mini-site for Duke Basketball today to help promote their “Countdown to Craziness” event on October 16th. Fans can vote on the Crazie Choice Awards and see who wins at the event: www.CountdowntoCraziness.com

Team is working hard on projects for Duke Basketball, Jennie Finch, Amanda Beard, Coach Wooden, and Brad Gilbert. Pitching a unique candy brand, new pro sports league, high profile sport sideline reporter personality, numerous pro athletes, and trying to work on some agency partnerships. More details and work samples coming soon.

IndyCar:
Scott took the pole and the victory at Motegi, but more important he now leads the overall points with only one race left. Danica finished in 6th in her defense of her win last year.

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