It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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Just finished reading Lance Armstrong’s new coffee table book “Comeback 2.0: Up Close and Personal”. The book was put together with his photographer, Elizabeth Kruetz, and it is beautifully illustrated. Only about 3-4 full pages of printing/explanation(s)….with remainder of book documenting various aspects of Lance’s life in getting ready for and participating in 2009 TDF. If you are a biker (now or past), definitely recommend this book.

More info on Elizabeth Kruetz and the book can be reviewed by clicking here.
Purchase the Book at Amazon

Team UT would like to wish everyone a safe and happy Thanksgiving!

NASCAR:
Kyle wrapped up the Nationwide Series Championship on Saturday, and also won the race at Homestead-Miami Speedway. On Sunday in the Cup race Kyle finished in 8th, Martin in 9th, and Dale Jr. in 28th. In the overall points Kyle finished 13th, Martin 22nd, Dale Jr. 25th.

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We just dropped Jennie’s new Twitter background – watch for her new online store to launch soon, followed by her new official site.  Preview Jennie’s background, and check out links to our others after the jump.

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When we first heard that Andre’s autobiography was going to be titled “Open” – we immediately thought about all the great marketing ideas that could be tied into the release. The publisher went with the traditional method of letting excerpts do most of the book marketing, so we’ll take a quick look at what’s been done so far, and then outline some additional ideas we had.

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