Like many we read the recent article in the NYT outlining a new ad campaign for Kraft Foods’ “Crystal Light” brand – “Giving Water a Powdered, Flavored Spin“. It triggered us to check out their online presence, and after doing so it’s hard to make any sense of it.

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Team UT would like to wish everyone a safe and happy holidays…

Team UT has just launched Amanda Beard’s new official website, please have a look http://www.amandabeard.net.

Lets be honest, Amanda Beard is easy on the eyes. Needless to say, sitting in photoshop designing her site is a designer’s pleasure. This was a fun project for us to work on, so we thought we’d take some time and briefly go through our creative process.

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It’s hard to call any one person or brand an “expert” in any area of social media at this point because the overall category is still very much at the beginning stages, but if you’re a sports brand and looking for a great example of how to approach a Twitter strategy, look no further than the Duke Men’s Basketball Program.

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Just finished reading Lance Armstrong’s new coffee table book “Comeback 2.0: Up Close and Personal”. The book was put together with his photographer, Elizabeth Kruetz, and it is beautifully illustrated. Only about 3-4 full pages of printing/explanation(s)….with remainder of book documenting various aspects of Lance’s life in getting ready for and participating in 2009 TDF. If you are a biker (now or past), definitely recommend this book.

More info on Elizabeth Kruetz and the book can be reviewed by clicking here.
Purchase the Book at Amazon

Team UT would like to wish everyone a safe and happy Thanksgiving!