UnCommon Thinking

New Site Launch

Posted by Team UT on February 15th, 2010 Sports Marketing, UnCommon News

Recenly worked with GameStop on the launch of their new racing website to support their sponsorship of Joey Logano in the Nationwide Series: www.GameStopRacing.com

John Hancock’s Boston Marathon Twitter Promo

Posted by Team UT on January 27th, 2010 Interactive, Sports Marketing

Yesterday John Hancock Financial announced it was launching a Twitter account (JFHS_Boston26) to support/celebrate this year’s race marking their 25th year as the principal sponsor. In this post we take a quick look at what can be done to enhance their effort.

Twitter Background Showcase

Posted by Team UT on January 22nd, 2010 Design, Interactive, Sports Marketing, UnCommon News

As a follow-up to our post from last May about the importance of properly branding your Twitter background “Twitter Backgrounds – Advertising Billboard” – in this post we’ll showcase some of the designs we’ve completed over the last year.

“Open”

Posted by Team UT on January 5th, 2010 Books

“Open” is Andre Agassi’s autobiography written with Pulitzer Prize winner, J.R. Moehringer, and published by Knopf Doubleday. The book is setup in three segments (The End, Chapters 1-29, The Beginning), and at 386 pages is a surprisingly quick read.

Crystal Light’s Missing Online Strategy

Posted by Team UT on December 29th, 2009 Advertising, Interactive

Like many we read the recent article in the NYT outlining a new ad campaign for Kraft Foods’ “Crystal Light” brand – “Giving Water a Powdered, Flavored Spin“. It triggered us to check out their online presence, and after doing so it’s hard to make any sense of it.