We recently started a Twitter account for Danica (@DanicaRacing) meant to update fans on news and updates from her official site (www.DanicaRacing.com). Realizing the activation can be much more than just facilitating news we’ve been looking at numerous options to engage fans and integrate Danica’s sponsors. This past weekend though proved Twitter’s reliability is still up in the air.

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After the 2008 Summer Olympics CNBC Sports Business reporter Darren Rovell listed the “25 Most Marketable Olympians” and we examined that list to see if they had official sites. Darren’s back with his new Winter Games list, and we rank them based on their online presence.

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Team UT is proud to officially announce working with NASCAR Nationwide Series driver -Trevor Bayne – on his new digital strategy. We’ll be developing a new official web site, and branded social media channels for Trevor.

It’s been interesting to watch and listen to the feedback from drivers (at every level and series) and the main NASCAR beat writers response to Danica Mania hitting NASCAR. Some has been favorable, some has been diplomatic, some has been simple jealousy.

Some of the comments what I would classify under the “jealousy” category are just plain ignorant though – from drivers and media alike:

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Recenly worked with GameStop on the launch of their new racing website to support their sponsorship of Joey Logano in the Nationwide Series: www.GameStopRacing.com

Yesterday John Hancock Financial announced it was launching a Twitter account (JFHS_Boston26) to support/celebrate this year’s race marking their 25th year as the principal sponsor. In this post we take a quick look at what can be done to enhance their effort.

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