UT NEWS & Updates
MLB’s Most Marketable – Online Review
Sports Business Daily recently published results on their “Most Marketable In MLB Survey“. In this post we review how the most marketable fair with their online activation strategies.
Our review includes searching for the player’s official site, and then seeing if they are active on either of the two most popular social media channels (Twitter & Facebook).
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@KingJames Twitter Launch
LeBron made his debut on Twitter today via @KingJames, and it brings up quite a few questions related to his own marketing team, his sponsors, and what role each has when it comes to an online strategy.
Word started to spread around 11AM today when Chris Paul posted that he talked LeBron into getting on Twitter. LeBron’s account quickly got up to close to 100K followers before he made an initial tweet four hours later:
Rick Pitino’s Online Activation
Caught an article yesterday on ESPN,”Rick Pitino Fights Back”, that focuses on the competition vs. Coach Calipari at Kentucky. In this post we look at one thing Coach Pitino could really use – a better online activation.
Despite both programs having a long successful tradition, neither has a dedicated program website (ie www.DukeBluePlanet.com), so right off the bat Coach Pitino and Louisville could easily gain a huge advantage on Kentucky with respect to targeting fans, alumni, corp partners, and RECRUITS.
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Coach Wooden Memory Wall
In Memory of Coach John Wooden, we’ve setup a Memory Wall for family, friends, and fans to share personal memories and/or simply give their best wishes. So, drop by and share yours with others.
The concept direction I took for this was that of a soft, heavenly, legendary and historical feel.
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Coach Wooden
In working with Coach Wooden on his official site the past 5 years, it was a privilege to learn about him in detail, read the wisdom in books, and receive a firsthand look at how many people truly cared about him. We’ll miss you Coach.
Jennie Finch
Recently completed an online activation for softball star, Jennie Finch, by launching her official website: www.JennieFinch.com Also ck out: http://twitter.com/jfinch27 & http://store.JennieFinch.com
