Team UT is proud to officially announce working with Olympic Gold Medalist, and Softball Star – Jennie Finch – on her new digital strategy. We’ll be developing a new official web site, store, and branded social media channels for Jennie.

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NASCAR:
Kyle won the Federated Auto Parts 300 on Saturday night in Nashville. Today at Pocono, Martin finished 18th, Kyle in 22nd, and Dale Jr. in 27th

IndyCar:
At Texas Motor Speedway on Saturday night, Scott finished in 3rd, Danica in 6th, and Sarah in 17th.

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IRL:
 Scott picked up his 18th Indycar win, just one short of Sam Hornish Jr’s  record of 19. He also moves back to 1st in the overall standings. Danica picked up her 4th straight top-5 finish and moves to 4th in the standings.

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IRL:
At the Indy 500 Danica posted a career best finish of 3rd yesterday, as did Sarah in 17th. Scott came home in 6th.

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Athletes are busy people – training, fulfilling sponsor requests, interviews, game time, etc., so it’s not surprising they don’t have to time to tweet all day and all night. It’s ok if the main personality doesn’t do all the posts, but don’t try and fool your audience when other people also post.

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IndyCar:
Scott, Danica, and Sarah continuted to run practice laps through out the week, and have only one session left this coming Friday before the 500. Danica officialy got on Twitter this weekend also, you can follow her at @DanicaPatrick. Her account is an example of what you can do with a branded background with sponsor involvement.

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