Athletes are busy people – training, fulfilling sponsor requests, interviews, game time, etc., so it’s not surprising they don’t have to time to tweet all day and all night. It’s ok if the main personality doesn’t do all the posts, but don’t try and fool your audience when other people also post.

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IndyCar:
Scott, Danica, and Sarah continuted to run practice laps through out the week, and have only one session left this coming Friday before the 500. Danica officialy got on Twitter this weekend also, you can follow her at @DanicaPatrick. Her account is an example of what you can do with a branded background with sponsor involvement.

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IRL:
In Indy 500 pole qualifying on Saturday – Scott posted the 5th fastest time, and Danica the 10th fastest. On Sunday, Sarah qualified for her 8th 500 with a 21st fastest qualifying time.

Danica is also participating in the Body By Milk education program, which includes the famous milk mustache ad.

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There have been a lot of articles praising athletes, celebrities, their agents, social media experts, instructors that taught them to tweet. A couple things have happened though – the experts have missed a couple things along the way to enjoying all their praise – namely using the Twitter background as an advertising billboard.

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NASCAR:
Kyle turned 24 on Sunday and finished the celebration off with a weekend sweep at Richmond Intl. Raceway. On Friday he won the Tipton Tea 250 to increase his Nationwide overall points lead to 82 points. On Saturday he won the Crown Royal 400 to move up to 5th in the overall Cup standings, and also notch his 50th overall NASCAR Series win (Cup – 15, Nationwide – 24, Truck – 11). Martin finished in 22nd and Dale Jr. in 27th.

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Congrats to Danica for her upcoming (June Edition) cover and feature article in Shape Magazine. Preview the article here. Check out the behind-the-scenes video here. Check out snaps of the full article at www.DanicaRacing.com – Photo Finish – Off Track gallery.