UT NEWS & Updates

Official Sites & Public Relations

Posted by Team UT on February 9th, 2009   Interactive, Sports Marketing

Today marked two big announcements (albeit very different) in the sports world – the birth of Tiger’s second child, and A-Rod admitting to using steroids.  Another recent big sports PR story was Michael Phelps pot photo. Let’s review how each was handled…

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Super Bowl Ads

Posted by Team UT on February 2nd, 2009   Advertising

The best ad of the night was the one on the field by the Pittsburg Steelers taking their NFL best 6th Super Bowl title. Is there a better brand in team sports – don’t think so. Here’s our take on the rest of the ad lineup…

Coca-Cola – Our favorite was the “Heist” ad, production level on the concept was incredible, and it hit a home run on the “Open Happiness” tag.

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Featured FWA Wallpaper!

Posted by Team UT on January 21st, 2009   Interactive, UnCommon News

I’d like to thank the FWA (Rob Ford and everyone else behind the scenes) for featuring my FWA STEAK wallpaper today! The idea and inspiration behind the wallpaper is kind of funny.

One day I took a nap, woke up and I was craving steak for some reason. I had been thinking about doing an FWA Wallpaper for awhile but I just never got around to it. So, the combination of my hunger for a steak that day and my desire to design an FWA Wallpaper merged into one to create a tasty visual treat, lol.

“Blue Planet” Press

Posted by Team UT on January 21st, 2009   Interactive, Sports Marketing, UnCommon News

Our “Duke Blue Planet” website for the Duke Men’s Basketball Program was profiled in a feature article, “It’s their world: Duke basketball launches own Web site to help control message” in the January edition of the Team Marketing Report.

It’s their world: Duke basketball launches own Web site to help control message”

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A Snowblower Promotion?

Posted by Team UT on January 16th, 2009   Interactive

Our office is located downtown Chicago in the River North area, so for most of us it’s easiest to take the bus or L into work during winter. My walk after getting off the bus is about 9 blocks, and it always amazes me the number of un-plowed/shoveled walks in front of businesses along the way. Yesterday morning i found myself walking through the snow and wishing there was a site i could go on to list these companies – and there you go, an online promo idea out of nowhere.

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New Magazine Ad Displays 3D Car in Augmented Reality

Posted by Team UT on January 12th, 2009   Advertising, Interactive

I ran into this video today and thought it was pretty cool. I was intrigued by this idea of the user being able to interact via webcam. User Interactions like this are just awesome and awe inspiring. It’s just amazing how they do this stuff.

“What appears to be little more than a black and white advertisement in three recent German automotive magazines becomes a 3D holographic model of the Mini Cabrio through a webcam and the Mini website. Sure, it still takes a good deal of effort on the user’s part (they have to go somewhere other than the main ad to really see the ad)…”

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