Our studio has been developing official websites for athletes for over 10 years now, and we’re often asked what the key to having a successful athlete site is – the answer without a doubt is the athlete’s agent.

Without the agent’s commitment to the internet, the athlete’s online presence is going to be second rate at best.

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Much has been written about the Blue Planet site we developed for the Duke Men’s Basketball Program, but Ben Cohen’s in-depth article for the “Duke Chronicle“, helps give a very interesting and unique behind the scenes perspective from the Duke side on the project.

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Last week we wrote about how A-Rod should use his official site (www.ARod.com) to help deflect some of the press surrounding the recent revelation he used an illegal substance from ’01-’03. At that point the site didn’t have one mention of the story, let’s see if there’s been any update…

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The new Sports Illustrated Swimsuit issue is out today and it once again includes Danica – check out some of her photos and video online here. Dale Jr. and Martin Truex Jr. also took part in a shoot with two SI swimsuit models for USA Today WEEKEND‘s annual NASCAR cover/poster issue. For more info on that click here.

Today marked two big announcements (albeit very different) in the sports world – the birth of Tiger’s second child, and A-Rod admitting to using steroids.  Another recent big sports PR story was Michael Phelps pot photo. Let’s review how each was handled…

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The best ad of the night was the one on the field by the Pittsburg Steelers taking their NFL best 6th Super Bowl title. Is there a better brand in team sports – don’t think so. Here’s our take on the rest of the ad lineup…

Coca-Cola – Our favorite was the “Heist” ad, production level on the concept was incredible, and it hit a home run on the “Open Happiness” tag.

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