Much has been said in the press and on blogs about Gatorade’s recent brand relaunch under the “G” iteration, and their new commercial.  Our interest is not to debate whether Gatorade has become Vitaminwater, or whether consumers get the “G” concept – rather we’re interested in the athlete endorsers that Gatorade features on their website and in the new commercial.

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Team UT put down another very successful year in the sports world. We take a look back on what happened during 2008 to Scott Dixon, Danica Patrick, Martin Truex Jr., Kyle Busch, Dale Earnhardt Jr., Duke Men’s Basketball, and David Beckham.

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Every year we try to send a holiday greeting to our clients. In the past we’ve done personalized HTML emails, branded traditional cards, and even holiday music CD’s (Vol 1. is still my favorite). It’s our way of showing appreciation and respect to our clients. So this holiday season we decided to kick it up a notch and send out a more interactive greeting card .

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In Yahoo’s recently released list of “Top Searched Athletes of 2008″, Danica came in 3rd and David in 10th.

Playing Now @: DanicaRacing.com – DavidBeckham.com

Team UT would like to wish everyone a safe and happy holidays!

Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: “There’s a Customer Born Every Minute: PT. Barnum’s Amazing 10 ‘Rings of Power’ For Creating Fame, Fortune, And A Business Empire Today – Guaranteed!” by Joe Vitale. Some of you will remember for the “Hoopla” book review we noted CPB’s special interest in P.T. Barnum, and his marketing prowess is certainly worth looking deeper into.

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