In Yahoo’s recently released list of “Top Searched Athletes of 2008″, Danica came in 3rd and David in 10th.

Playing Now @: DanicaRacing.com – DavidBeckham.com

Team UT would like to wish everyone a safe and happy holidays!

Looking toward the new year, we thought it would be the right time to highlight a book on ways to creatively sell: “There’s a Customer Born Every Minute: PT. Barnum’s Amazing 10 ‘Rings of Power’ For Creating Fame, Fortune, And A Business Empire Today – Guaranteed!” by Joe Vitale. Some of you will remember for the “Hoopla” book review we noted CPB’s special interest in P.T. Barnum, and his marketing prowess is certainly worth looking deeper into.

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This week’s Sports Business Journal features a story on our Duke Blue Planet web site: “Duke Basketball Getting Stand-Alone Web Site”, by Michael Smith.

The article focuses on unique ways schools are creating and controlling their own content.

Congratulations to Dale Jr. on winning his sixth consecutive National Motorsports Press Association/Chex Most Popular Driver Award with more than 1.2 million votes.

Playing Now @: www.DaleJr.com

Coming off her history making 1st win, Danica’s site had record traffic numbers this year, and AOL announced today that she topped their Year End Hot Search list for the Athlete category.